Throughout the duration of this marketing project, I've had the opportunity to delve into the intricacies of promoting the transportation company effectively. It has been a journey marked by discovery, learning, and adaptation, where each step brought new insights and challenges to overcome.

One big part of this project was looking at how other transport companies market themselves. By studying what they do, I got ideas on how to connect with the company’s audience better. Their strategies showed me new ways to shape my own design plans.

Keeping the brand consistent was also crucial. I stuck to the brand guidelines closely, making sure everything I put out felt like the brand. But it wasn't easy. Balancing what I learned from others with their brand identity took some finesse. It meant always keeping an eye on adjusting my strategies and layouts as needed.

I carefully considered how elements such as lines, shapes, and textures interacted within my designs to create visually appealing compositions. By playing with positive and negative space, I was able to draw attention to the message while maintaining a sense of balance and harmony with my visuals.

Typography served as a powerful tool for presenting information and setting the tone of the brand's messaging.

I paid close attention to font selection, sizing, and spacing to ensure readability and visual appeal and aligns with the brand guidelines. By choosing the company fonts that reflected the brand's personality and complemented my design aesthetic, I was able to establish a strong visual look.

Color played a crucial role in evoking emotions and reinforcing the brand identity. By following the brand guidelines, I aimed to create a cohesive visual layout that matched the brand. I ensured consistency in color usage across different marketing channels to maintain brand recognition and cohesiveness.

Overall, this project taught me a ton. It showed me that marketing isn't set in stone—it's always changing. By learning from others and staying true to the brand, I made a banner, Instagram post and TikTok that really resonated with people.

Looking forward, I'm eager to apply the lessons learned from this project to future endeavors. I recognize the significance of staying informed about industry trends and consumer preferences while remaining true to our brand's values.